Mailchimp

Mailchimp audience isn't syncing

Check the connection status, the selected audience, that customers are Active with an email, and Mailchimp's own compliance holds.

Owner/AdminIntegrations3 minutesUpdated Sep 23, 2026Current instructions
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Check in this order

  1. 1

    Connection

    Settings → MailChimp shows Connected and the audience name. Reconnect if it shows expired.

  2. 2

    Audience

    You may have picked a different audience than the one you are looking at in Mailchimp.

  3. 3

    Customer status

    Only Active customers with an email sync. Pending, Inactive, and customers without email are skipped.

  4. 4

    Opt-outs and bounces

    Contacts on Message Center → Settings → Opt-outs, and addresses Mailchimp itself has unsubscribed or bounced, are not re-added.

  5. 5

    Mailchimp-side holds

    An audience under Mailchimp compliance review rejects new contacts; resolve it in Mailchimp.

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Include your business name, account email, what you were trying to do, what happened instead, and a screenshot if possible. For billing, sync, or login issues, include the exact error message if shown.

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