Mailchimp audience isn't syncing

Check in this order

1. 1

   Connection

   Settings → MailChimp shows Connected and the audience name. Reconnect if it shows expired.

2. 2

   Audience

   You may have picked a different audience than the one you are looking at in Mailchimp.

3. 3

   Customer status

   Only Active customers with an email sync. Pending, Inactive, and customers without email are skipped.

4. 4

   Opt-outs and bounces

   Contacts on Message Center → Settings → Opt-outs, and addresses Mailchimp itself has unsubscribed or bounced, are not re-added.

5. 5

   Mailchimp-side holds

   An audience under Mailchimp compliance review rejects new contacts; resolve it in Mailchimp.